Ford

Product Description

The Ford Bronco is a model line of SUVs manufactured and marketed by Ford. The first SUV model developed by the company, five generations of the Bronco were sold from the 1966 to 1996 model years. A sixth generation of the model line was introduced for the 2021 model year. The nameplate has been used on other Ford SUVs, namely the 1984–1990 Bronco II compact SUV, the 2021 Bronco Sport compact crossover, and the China-only 2025 Bronco New Energy.

Originally developed as a compact off-road vehicle using its own chassis,[2] the Bronco initially competed against the Jeep CJ-5 and International Scout. For 1978, Ford enlarged the Bronco, making it a short-wheelbase version of the F-Series pickup truck; the full-size Bronco now competed against the Chevrolet K5 Blazer and Dodge Ramcharger.

Following a decline in demand for large two-door SUVs, Ford discontinued the Bronco after the 1996 model year, replacing it with the four-door Ford Expedition; followed by the larger Ford Excursion. After a 25-year hiatus, the sixth-generation Bronco was reintroduced in 2021 as a mid-size two-door SUV. It is also offered as a full-size four-door SUV with a 16 in (41 cm) longer wheelbase. It competes directly with the Jeep Wrangler as both a two-door and a four-door (hardtop) convertible.

From 1965 to 1996, the Ford Bronco was manufactured by Ford at its Michigan Truck Plant in Wayne, Michigan, where it also manufactures the sixth-generation version.

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