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Product Description
The Tesla Model 3 is a battery electric powered mid-size sedan with a fastback body style built by Tesla, Inc., introduced in 2017. The vehicle is marketed as being more affordable to more people than previous models made by Tesla. The Model 3 was the world's top-selling plug-in electric car for three years, from 2018 to 2020, before the Tesla Model Y, a crossover SUV based on the Model 3 chassis, took the top spot. In June 2021, the Model 3 became the first electric car to pass global sales of 1 million.
A facelifted Model 3 with revamped interior and exterior styling was introduced in late 2023 for countries supplied by Gigafactory Shanghai and in early 2024 in North America and other countries supplied by the Tesla Fremont Factory.
In a 2006 interview with Wired Science, Elon Musk presented the Model 3 as likely being affordable by most people able to purchase new cars. In 2008 the car was stated to be a family car. In 2017 Tesla added that the Standard Range version of the all-electric car would have an estimated EPA-rated range of 215 miles (346 km), a five-passenger seating capacity, front and rear trunks, and promised sports-car levels of acceleration performance.Tesla said it would have a five-star safety rating and have a drag coefficient of Cd=0.225. This is lower than the Tesla Model S drag coefficient of Cd=0.24, which, in 2014, was the lowest among the production cars of the time.
Within a week of unveiling the Model 3 in 2016, Tesla revealed they had taken 325,000 reservations for the car. These reservations represented potential sales of over US$14 billion. By August 2017, there were 455,000 net reservations.
Industry experts were dubious when, in May 2016, Tesla announced its decision to advance its 500,000-total-unit build plan (combined for Model S, Model X, and Model 3) to 2018, two years earlier than previously planned, in order to accelerate its target for Model 3 output.As predicted, there were "production bottlenecks" and "production hell".
The company plans for the Model 3 are part of Tesla's three-step strategy to start with a high-price vehicle and move progressively towards lower-cost vehicles, while the battery and electric drivetrain were improved and paid for through the sales of the Roadster, Model S, and Model X vehicles.
On April 18, 2018, Tesla updated its production target to 6,000 vehicles per week by the end of June 2018, an increase from its previous target of 5,000 vehicles per week which was previously promised at earlier dates.On July 1, 2018, Elon Musk announced that Tesla had met its production goal of 5,000 cars in a week.
On February 28, 2019, Tesla announced the availability of the highly anticipated Standard Range trim priced at $35,000 (equivalent to $43,045 in 2024). However, on April 12, 2019, Tesla announced that the Standard Range model would no longer be available for ordering online, but only over the phone or in stores. In February 2019, the Model 3 passed the Chevrolet Volt to become the all-time bestselling plug-in electric car in the U.S. Model 3 sales surpassed the Nissan Leaf in early 2020 to become the world's all-time top selling plug-in electric car.
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